At c55 Creative, we love working with passionate businesses to bring their vision to life. One of our best partnerships has been with The Rug Shop. This business offers high-quality rugs and home décor in Byron Bay, Ballina, the Gold Coast, and across Australia. We worked with them from the first logo sketches to website SEO, hosting, and maintenance. Together, we built a strong and lasting brand.
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The Rug Shop needed an identity that reflected both quality and style. Our first step was logo design and full business branding. We designed a logo that is simple and timeless that followed their original logo. It is easy to recognise and works well in print, digital, and in-store uses. The wider branding followed this same philosophy, giving the business a professional, consistent, and inviting personality. From brochures and print designs to signage and packaging, every element works together to strengthen the brand.
With the brand foundation in place, we turned to their digital presence. We created a custom ecommerce website for The Rug Shop. It shows their products in a way that is easy to explore. The website design focused on simple layouts, clear images, easy navigation and checkout. This helps customers quickly find rugs for their homes. Our website development team also made sure the site was mobile-friendly, fast, and built for growth. For a modern retail business, this combination of style and functionality is essential.
A great website is only effective if people can find it. That’s where our website SEO expertise came in. We developed organic search strategies. These helped The Rug Shop show up in searches for places like Byron Bay, Ballina, the Gold Coast, and Australia wide. We improved product pages, blog content, and technical parts of the site. This helped more customers find their beautiful rugs online.
To keep things running smoothly, we provided advanced managed SEO hosting and regular website maintenance. This ensures the site is fast, reliable, and always secure. Just as importantly, it means the team at The Rug Shop can focus on their customers while we handle the technical side. We keep updating content and checking performance. We want to ensure the website gives visitors the best experience.
At c55 Creative, we’re not just about delivering projects—we’re about forming strong partnerships. Our collaboration with The Rug Shop is built on trust, communication, and a shared commitment to excellence. As a full-service digital agency, we helped them at every stage of their journey. This included logo design, business branding, website design, website development, SEO, hosting, and maintenance. This ongoing relationship means we can adapt their digital presence as the business grows, ensuring it always stays ahead.
Working with The Rug Shop has been a great way to support a local business. It helps enrich homes in the Northern Rivers and South-East Queensland. Customers in Byron Bay, families in Ballina, and homeowners on the Gold Coast and Tweed Heads can now find the brand online. It has a professional and trustworthy presence that connects with people in the area.
