At c55 Creative, we’re proud to work with organisations whose work creates meaningful, long-term impact. One such collaboration was with ERIC – Child Ethics, an international initiative dedicated to supporting ethical research involving children. The foundation of ERIC – Child Ethics was shaped through years of collaboration within the Childwatch International Research Network, bringing together expertise from child research centres around the world with a shared commitment to children’s rights and wellbeing.
Logo
Brand
Book
Website
Directory
Organic SEO
Hosting
Maintenance
Management
c55 Creative
A mission grounded in collaboration and respect
ERIC – Child Ethics emerged from extensive dialogue between researchers, institutions, and ethics committees, all working towards a common goal: creating a practical and accessible resource to guide ethical decision-making in child research. When the ERIC team approached us, it was clear the digital presence needed to honour this collaborative history while making complex ethical guidance easy to understand and apply. Our role was to translate this important mission into a brand and website that felt clear, human, and globally relevant.
Developing a clear and credible brand
Our work began with shaping a visual and verbal identity that reflected trust, inclusivity, and professionalism. Through considered logo design and thoughtful business branding, we created an identity that feels calm and authoritative without being intimidating. The branding needed to resonate with a wide international audience, including researchers, ethics committees, institutions, and advocates, while staying true to the values of respect and care that underpin the organisation’s work.
Website design with accessibility at its core
With the brand established, we moved into website design. The primary goal was accessibility—both in terms of usability and language. We designed a clean, structured layout that allows users to easily navigate resources, principles, and guidance materials. The design avoids unnecessary complexity, ensuring visitors from different cultural and professional backgrounds can engage with the content confidently and comfortably.
Website development for a global audience
Our website development process focused on performance, clarity, and scalability. The site was built to support a growing library of resources while remaining fast and intuitive to use. Content was carefully organised so users can quickly find relevant information, whether they’re new to child research ethics or deeply experienced in the field. The website also accommodates ongoing updates, ensuring ERIC – Child Ethics can continue to evolve alongside best practice and research standards.
Supporting visibility through website SEO
To help ERIC – Child Ethics reach a global audience, we implemented a considered website SEO strategy. This ensured key resources and guidance could be discovered by researchers and institutions searching for ethical frameworks in child research. By optimising structure and content, we helped strengthen the platform’s visibility while maintaining the integrity and seriousness of the subject matter.
Reliable hosting and ongoing website maintenance
We also provided secure website hosting supported by advanced managed SEO infrastructure, along with ongoing website maintenance. This ensures the platform remains stable, secure, and accessible at all times—an essential requirement for an international resource relied upon by professionals worldwide. Regular updates and performance monitoring help keep the website dependable and future-ready.
A digital agency partnership built on shared values
As a full-service digital agency, we worked closely with the ERIC – Child Ethics team throughout the project. Open communication and mutual respect allowed us to fully understand the responsibility involved in presenting such important work. This partnership ensured every design and development decision supported the organisation’s commitment to ethical practice and children’s rights.