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BUSINESS BRANDING IS EVERYTHING YOUR

customer thinks, feels, associates, experiences is important.

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We can shape your graphic design, print campaign or logo/brand development, no matter how small or large to pinpoint sales and increase your profits. Our combined experience in all areas of contemporary graphic design, taking any project through from initial concept to finished print is one of our many strengths.

What is the relationship of communication with print design? They are one in the same. For example, people who sell skin care products talk at length about their products (communication) to prospective customers to help generate sales. With graphic designers, it’s just a little different. Graphic designers communicate through the use of images. However, although a vital role in graphic design, many designers often ignore this. They are too focused on aesthetics (art and beauty) and often override the message that needs to be communicated to the public. Some designers try to dazzle the reader by over complicating designs that obscure the important message – your true design message.

Is there a need for professionally designed print media? A business owner for example, tried to design their own pamphlets. Does he know how to communicate visually? What happened next was predictable: everything was enlarged, from the business logo, services offered, to the addresses and telephone numbers. Maybe hoping because it is large, the message will be received. The visual reader becomes confused. Which one would be read first (because they were large)? It is impossible to read everything at once in one time. In addition, a graphic work that is too tight will also make visual readers away, there is no focal point and will appear unprofessional.

We won’t let this happen…

For every product or service, there are drivers which will influence customer decision making. This is what we will base your logo design around at Graphic Design Byron Bay.

Those drivers may be based on a functional, emotional or social benefit. For every brand, there is a promise to be made. Our responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. We believe that successful advertising must not only increase preference but it should also build brand loyalty.

c55 branding philosophy is based on the premise that everything connected to a brand represents the brand and therefore must be consistent in its communications in order to maximise brand equity and create brand loyalty. Your product or your service, is the brand.

Everything your customer thinks, feels, associates, experiences and expects when they hear your name, see your logo, or consider your products is part of your brand. The new information age has made it more difficult to control communications, so aligning customers behind a brand strategy is critical.

Often overlooked, but an important differentiator, brand experiences can create an emotional attachment to your brand, allowing for top-of-mind awareness and preference building. It is important to make your brand an experience for you and your customers.

Your identity is an extension of your business that communicates visually, through appearance and emotionally, through symbolism. A good logo helps a company have a professional, polished look.

For every product or service, there are drivers which will influence customer decision making. This is what we will base your logo design around.

Those drivers may be based on a functional, emotional or social benefit. For every brand, there is a promise to be made. Our responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. We believe that successful advertising must not only increase preference but it should also build brand loyalty.

c55 branding philosophy is based on the premise that everything connected to a brand represents the brand and therefore must be consistent in its communications in order to maximise brand equity and create brand loyalty. Your product or your service is the brand.

We can shape your graphic design, print campaign be it Logos, Brochures, Catalogues, P.O.S, Posters, Magazine Ads, Packaging, Annual Reports, Stationery, etc. to your needs, no matter how small or large and highlight products to increase your profits. We also have an experienced copyrighter on hand to finely tune any editorial pieces if needed.