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The internet has become the quickest and most effective way for customers to search for and view products and services of interest. Businesses without a website tend to lose a large number of potential customers. A website has now become the means of generating more business than any other medium of advertising and promotion.
Businesses that do not have a professionally designed website will loose potential customers on the Internet and shop fronts. Customers are researching products and businesses well before they decide to make a purchase and if your website does not seem professional or secure (the little “Green Padlock” in the address bar is essential for all websites including non ecommerce sites, just ask Google!), they will simply leave.
So can you ask yourself, “why wouldn’t my business have a professionally designed website?” The steps below will help you understand why a professionally created website is crucial to your business and todays market place.
When you hire c55, you know your site will be created to suit your business. We will evaluate your business, products and work with you towards your goals. Do you want to generate online sales? Walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY don’t have creative knowledge, don’t understand viewers traits and what attracts them to engage. Site builders limit the capabilities of your site and often restrict graphics and text. c55 is not captive to these restrictions, we understand how people interact with websites and create accordingly.
The way your site looks, the way it navigates, the way it feels, the colours and graphics used are extremely important. Visitors do not like to search for information, nor do they wish to be barraged with loud colours, crowded text and honestly crap images. c55 will make sure that your colour scheme, text and navigation are designed to be user-friendly and branded along your business philosophies. We will make sure you and your customers will want to spend time on your site. The longer they stay, the better chance of a sale or retaining your services.
The Internet changes on a daily basis. New technologies, new computer codes, new ways to draw visitors to your site happen each and every day. With c55, you can be assured that the site being created is with the latest technologies and according to the latest trends, for optimal success.
We use the WordPress Content Management System (CMS) and over the past couple of years has developed into the world’s leading CMS over its rivals according to many website journals and our experience. WordPress is used by 59.2% of all the websites worldwide who use content management systems. This is 28.3% of all websites and many big brands use WordPress including CNN, Playstation, New York Times Blogs, People Magazine, and even Ford.
Your site will be mobile friendly! Over the past few years, mobile internet usage has doubled in Australia with roughly 50% of Australian’s now owning internet enabled phones and almost 70% of those are accessing the internet daily on their devices only. Internet searches are the most popular activity on phones. These numbers are only going to go up. Over the past two years Telstra has seen traffic on its Next G Mobile network doubling every 8 months, and they don’t expect that growth to stop any time soon.
We consistently deliver the highest quality hosting services to our Australian customers on our Sydney based dedicated servers. c55 only hosts websites created by us so we can control all aspects of security including allocated c55 Dedicated IP + SSL security for all website on our servers (the little “Green Padlock” in the URL address bar). We seek to cultivate an environment where our business and our clients can achieve mutual success.
Our web hosting environment is perfect for your business site, online store, online community or web based applications. Our web hosting plans offer an excellent combination of rock solid reliability and fast performance at an affordable price.
Designed with the power user in mind our business web hosting plans feature far fewer users per server than traditional shared hosting plans. This gives each user more space and higher resource usage limitations, making them suitable for busier and more complex websites as well as the first time site ready to grow.
SEO is the organisation of content for website ranking.
Search Engine Optimisation (SEO) is the process of editing and organising the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines such as Google.
This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines to your website. SEO is one of the key web marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines. SEO considers how search engines work and what people search for.
Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimisation when a website is being developed than to try and retroactively apply it.
The reward is that good website optimisation will dramatically improve your chances of getting targeted traffic and business from the search engines. For all websites it is essential for SEO success and hence your product awareness.
c55 specialises in new media mainly focusing on developing a high end profile for our clientele. Over time we have developed our skills and a proven process which guarantees an innovative and effective solution for all our clients. Our design and execution of all project phases, together with our in house capabilities ensures that you get the most cost effective and timely execution of all your assignments.