skills

website design /

The internet has become the quickest and most effective way for customers to search for and view products and services of interest.

Businesses without a website tend to lose large number of its potential customers. A website has now become the means of generating more business than any other medium of advertising.

The internet today is being used 24/7 and is accessible from every house and every business. People are highly dependent on the internet for small and inconspicuous things like stationery as well as major, life changing purchase such as the family home. The question is should you spend some money on building an attractive website to enhance your business? The answer should be yes! Having a website in today’s society is equivalent to having a record of your company in yellow pages back 10-15 yrs. Web design byron bay can help achieve all your goals.

 

24/7 /

A website for your business can serve several different purposes. It can give your customers a detailed description about your company and its products, (whether it is an information site or E-commerce (on-line shopping) as well as a brochure to advertise your products. And the biggest advantage is it is available to view 24/7 for 365 days a year. Website design byron bay can create your dream website…

 

website hosting / give your web site a home /

We consistently deliver the highest quality hosting services to our Australian customers on our Melbourne based dedicated servers. c55 only hosts websites created by us so we can control all aspects of security. We seek to cultivate an environment where our business and our clients can achieve mutual success.

c55 host 90+ web sites all of which have been designed by us, for our clients which makes us a select group only supporting genuine well structured sites. 99.9% server up time for your website means your clients will be able to see your site and reliably contact you 24/7.

The service our business web hosting environment is perfect for your business site, online store, online community or web based applications. Our business web hosting plans offer an excellent combination of rock solid reliability and fast performance at an affordable price.

Designed with the power user in mind our business web hosting plans feature fewer users per server than traditional shared hosting plans. This gives each user more space and higher resource usage limitations, making them suitable for busier and more complex websites as well as the first time site ready to grow.

 

domain name registration / you need an address /

A domain name identifies you; it is your very own worldwide address (e.g.; yourname.com.au) on the Internet and it belongs to you. At c55, in addition to offering web hosting services, we can also reserve domain names for you. Having your own domain name and c55 to host your web site makes you independent.

 

website SEO / you cannot live without! /

SEO is the organisation of content for website ranking.

Search Engine Optimisation (SEO) is the process of editing and organising the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines such as Google.

This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines to your website. SEO is one of the key web marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines. SEO considers how search engines work and what people search for.

Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimisation when a website is being developed than to try and retroactively apply it.

The reward is that good website optimisation will dramatically improve your chances of getting targeted traffic and business from the search engines. For all websites it is essential for SEO success and hence your product awareness.

graphic design /

Our combined experience in all areas of contemporary graphic design, taking any project through from initial concept to finished print or digital output/display is one of our strengths. Because of our trade contacts and limited over-heads we can confidently offer top quality graphic design on budgets to suit all clients.

 

print campaign /

C55 can shape your graphic design, print campaign be it BROCHURES, CATALOGUES, P.O.S, POSTERS, MAGAZINE ADS, PACKAGING, ANNUAL REPORTS, STATIONARY, etc, however small or large to pinpoint sales and increase your profits. We have an experienced copyrighter on hand to finely tune any editorial pieces.

 

power of design / design is everything /

What is the relationship of communication with print design? They are one in the same. For example, people who sell skin care products talk at length about their products (communication) to prospective customers to help generate sales. With graphic designers, it’s just a little different. Graphic designers communicate through the use of images. However, although a vital role in graphic design, many designers often ignore this. They are too focused on aesthetics (art and beauty) and often override the communication that needs to be communicated to the public. Some designers try to dazzle the reader by over complicating designs that obscure the important message – your true design message.

We will design your print packages with a balanced train of thought / Aesthetics + Message = Communication

Is there a need for professionally designed print media? A business owner for example, tried to design their own pamphlets. Does he know how to communicate visually? What happened next was predictable: everything was enlarged, from the business logo, services offered, to the addresses and telephone numbers. Maybe hoping because it is large, the message will be received. The visual reader becomes confused. Which one would be read first (because they were large). It is impossible to read everything at once in one time. In addition, a graphic work that is too tight will also make visual readers away, there is no focal point and will appear unprofessional.

We won’t let this happen…

logo design /

For every product or service, there are drivers which will influence customer decision making. This is what we will base your logo design around.

Those drivers may be based on a functional, emotional or social benefit. For every brand, there is a promise to be made. My responsibility is to see that this brand promise is carefully and consistently reflected in the language, tone and visuals of everything we do. I believe that successful advertising must not only increase preference but it should also build brand loyalty.

c55 branding philosophy is based on the premise that everything connected to a brand represents the brand and therefore must be consistent in its communications in order to maximise brand equity and create brand loyalty. Your product, your service, is the brand.

Everything your customer thinks, feels, associates, experiences and expects when they hear your name, see your logo, or consider your products is part of your brand. The new information age has made it more difficult to control communications, so aligning customers behind a brand strategy is critical.

Often overlooked, but an important differentiator, brand experiences can create an emotional attachment to your brand, allowing for top-of-mind awareness¬ and preference building. It is important to make your brand an experience for you and your customers.

Your identity is an extension of your business that communicates visually, through appearance and emotionally, through symbolism. A good logo helps a company have a professional, polished look.

marketing design /

Advertising is just one avenue of promoting your product, but for marketing to be effective it should run through the veins of your organisation and be considered in every decision you make. You should know your customer.

What is your customers’ profile? What is their price point and what features appeal to them? If you do not know this, how can you cater to them? If you are not positioning the right product in the right market, your product will not sell.

What features can you offer them above your competitor? Who are you competitors? Does your brand convey your product, your uniqueness, your brands value? What do you need to know about your market, your customer and your competition? If you do not know this, what market research do you need to do to find out? We will help…

 

marketing / we will help you understand /

c55 will take the necessary time to carefully evaluate your business marketing needs…

c55 Marketing Services specialises in new and existing business development, strategic marketing plans, short and long range tactical plans, sales strategy development, and marketing communications.

Having promoted both products and services here in Australia and international markets, we understand the ever increasing intensity of market competitiveness and how vitally important it is to ensure your market position, continually evaluate, strategically develop, and launch robust marketing solutions to maximise revenue and increase profit.c55 will take the necessary time to carefully evaluate your business needs, develop short and long range tactical plans for sustainable growth, and establish an implementation timeline.

 

copywriting / great way to break down barriers /

Compelling copy is copy that persuades your audience to take a specific action…

It is important that your message connects with your audience and encourages them to act. Based on our extensive writing and marketing experience in all industries, we work to guarantee you hands on, response-generating copy to maximise your marketing goals.

c55 provides a wide array of copywriting and editorial services. These services include: Website content; Business letters; Proposal writing; Newsletters; Catalogue copywriting; Brochures & sales letters; Magazine & newspapers; Direct response advertising; E-mail marketing; Editing & proof-reading.