When we see colours, we connect with them instantly. It’s subliminal. No one can be sure if our reactions are pure instinct or if our socialisation shapes them, but the reactions are very real. The human mind is hardwired to respond to colour. Our subconscious turns colours into messages.
We know about that powerful connection between consumers and colour. We’ve seen the reams of research. We know that colour can influence opinions in less time than it takes to blink an eye.
It’s not just “ivory tower” research, either. Real world actions prove the link. Companies have learned that even a slight change in colour scheme or addition of a different hue can result in big sales increases. Colour is a big part of effective logo design.
When we see colours, we react right away. It happens faster than we can read a single word. In fact, the mind makes colour connections and forms opinions before the conscious mind even knows what we are looking at!
A logo is the most repeated and frequently displayed symbol of your business. It’s on your letterhead, your website, business cards, products and more. It’s your “brand” and it’s an inseparable part of your business.
[title size="h3"] Your logo is you [/title]
Think about the importance of your logo and the power of colour. It’s obvious: colour psychology should play a huge role in logo design.
If you overlook the colour choices in your logo, you might be “turning off” possible customers instead of attracting new buyers.
Using colour psychology to your advantage isn’t easy. You can look at a simple chart that lists common colours and explains what they tend to represent one is even included with this article just to give you some ideas.
Doing that, however, only scratches the surface of what using colour psychology can do.
c55 go beyond those simple colour connections. We combine that information and with knowledge of negative colour connotations. We also understand how people react to different combinations of colours. We can create the right colour scheme and merge the messages of colour psychology with great design skills.